LG currently uses the Avenir Next design on cell phone buttons because of its excellent readability – something very important in everyday use and emergency situations.
It was Akira’s ability to bring his own finesse and ideas for expansion into the project while remaining true to Frutiger’s original intent, that makes this not just a modern typeface, but one ahead of its time. It was an expanded reworking of the original font family (released as an OpenType font with both old-style and lining figures) and received considerable acclaim upon its publication by Linotype in 2004.Īkira Kobayashi worked alongside Avenir’s esteemed creator Adrian Frutiger to bring Avenir Next Pro to life. The Avenir® Next font family was designed by Adrian Frutiger in collaboration with Monotype Type Director Akira Kobayashi.
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